A New Look, Same Adventure: The Evolution of the Vancity Adventure Logo
Our logo has always been more than just a graphic—it has been a reflection of where we are, where we’ve been, and the adventures that brought us here.
As a graphic artist, I’ve always enjoyed the process of watching a brand evolve. Vancity Adventure is no different. Over the years, our logo has changed alongside our journey, and each version has represented a different chapter in our story.
Our journey started with a simple, clean logo. It was straightforward and helped establish the foundation of what Vancity Adventure would become.
As our adventures grew, so did the identity of the brand. The truck became an important part of the logo because it wasn’t just our vehicle—it was our home on the road, our adventure rig, and the thing that carried us across countless miles and into places we never imagined we’d explore.
Then came another major chapter. After the challenges of COVID-19 and the closure of my previous business, Vancity Adventure became a fresh start. What began as a new adventure quickly grew into something much bigger—a father-and-son journey built around exploring, travelling, camping, overlanding, and sharing those experiences with others.
A NEW LOOK FOR A NEW CHAPTER
Today, we’re excited to introduce the newest version of the Vancity Adventure logo.
This time, we wanted to do something different.
Instead of making the logo more serious or complicated, we decided to show the fun side of Vancity Adventure. Our adventures are about getting outside, exploring new places, laughing along the way, getting a little dirty, and creating memories together. The new logo is designed to capture that personality.
It’s bold, playful, adventurous, and a little more energetic—just like the adventures we share.
The new logo represents where Vancity Adventure is today: a father-and-son adventure channel that has travelled across borders, explored countless roads and trails, and continues to discover what’s around the next corner.
And of course, the logo will be coming along for the ride on our truck, our gear, our events, and everything else we do.
MORE THAN A LOGO
Looking back at the different versions of our logo, it’s amazing to see how much has changed.
The logo has evolved, but the idea behind Vancity Adventure hasn’t.
It’s still about family, exploration, adventure, and making memories.
The newest version simply reflects us a little better.
It’s more fun. It’s more adventurous. And most importantly, it feels like Vancity Adventure.
We don’t know what the next chapter will look like, but that’s part of the fun. Wherever the road takes us, we’ll keep exploring, keep creating, and keep sharing the journey.
Here’s to the next adventure.
Let’s Do Epic Shit Together.
Connect with Vancity
Thank you for jumping into the Vancity Adventure with us! 🤙🚙💨
We’re all about getting out there, exploring new places, finding cool trails, getting a little dirty, and having a ton of fun along the way. Whether we’re overlanding, camping, road-tripping, checking out new gear, or just seeing where the road takes us, we’re bringing you along for the ride!
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Welcome to the Vancity Adventure.
